Academic Identity

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  • Dr Varisha Rehman

  • Assistant Professor
  • Indian Institute of Technology Madras
Publications 2011 - 2023

Publications

  • 10
    Journal Articles
  • 1
    Book Chapter
  • 2
    Review
  • 13

Citations / H-Index

36 Citations
3 h-index
47 Citations

Co-author Network

Expertise

Management

Food Marketing, Advertising and Branding, Brand Crisis, Bottom of the Pyramid Market

Personal Information

Dr Varisha Rehman

Male
Department of Management Studies Indian Institute Of Technology, Chennai, Tamil Nadu, India
Chennai, Tamil Nadu, India - 600036

Experience

  • Assistant Professor

    Indian Institute of Technology Madras

Qualification

  • Ph.D

    Indian Institute of Information Technology (IIIT) , Allahabad.

Publications (13)

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