Vidwan-ID : 68185



  • Dr Richa Agarwal

  • Associate Professor
  • Indian Institute of Technology Madras
Publications 2017 - 2018

Publications

  • 3
    Journal Articles
  • 1
    Book Chapter
  • 4

Citations / H-Index

53 Citations
3 h-index
71 Citations

Google Scholar

Co-author Network


Expertise

Management

Customer Relationship Marketing (CRM) Consumer Behavior Marketing Tools: Strategies and Innovation Insights and Innovations in Marketing

Personal Information

Dr Richa Agarwal

Female
Department of Management Studies Indian Institute Of Technology, Chennai, Tamil Nadu, India
Chennai, Tamil Nadu, India - 600036


Experience

  • Associate Professor

    Indian Institute of Technology Madras


Qualification

  • Ph.D

    Indian Institute of Technology Bombay


Honours and Awards

2011

Invited speaker for a session on “Marketing and Innovations: Opportunities for Entrepreneurs”

College of Management of Technology - EPFL, Lausanne, Switzerland

2011

Invited speaker for a session on “Innovations in Marketing for Improved Customer Relationships”

Tilak Raj Chadha Institute of Management & Technology, Yamuna Nagar

2011

Invited speaker for a session on “Marketing and Innovations: Opportunities for Entrepreneurs”

College of Management of Technology - EPFL, Lausanne, Switzerland

2011

Invited speaker for a session on “Innovations in Marketing for Improved Customer Relationships”

Tilak Raj Chadha Institute of Management & Technology, Yamuna Nagar

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Doctoral Theses Guided

2018

Environmentally responsible consumption: construct definition, scale development and validation

Sudhanshu Gupt, Indian Institute of Technology Madras

2018

Perceived value of small group consumption community participation

Giridhar R , Indian Institute of Technology Madras

2018

Environmentally responsible consumption: construct definition, scale development and validation

Sudhanshu Gupt, Indian Institute of Technology Madras

2018

Perceived value of small group consumption community participation

Giridhar R , Indian Institute of Technology Madras

Read Less